Lotus Work At Home Mums Blog

Women mean business

By Leigh Hunt on May 21st, 2007

I was just having a read of Lea Woodward’s blog and came across this news story on her site.  It notes that women aged 18 - 34 account for 18% of all online activity in the UK. 

According to an American statistic, 80% of all purchases are made by women.  As such a force in the consumer market, it’s no surprise we’re starting to make our mark in business.  By becoming a more dominant contingent in the business world, we truly have the power to create a better balance between family and work and a revolution in how business is done.

Comments

#1 - By Lea on May 22nd, 2007 at 12:57 AM

Hey Leigh,

Thanks for the mention on your blog. Love your site by the way!

It’s an interesting article isn’t it? Not what you might think, is it?...but great that it’s helping you guys make your mark.

Lea

#2 - By Dan Broughton on May 23rd, 2007 at 03:17 PM

"According to an American statistic, 80% of all purchases are made by women. “
... or dictated to men by women!
- Dan

#3 - By Leigh Hunt on May 23rd, 2007 at 03:29 PM

Exactly Behind every great man, there’s an even greater woman

#4 - By Leigh Hunt on May 23rd, 2007 at 07:20 PM

Actually Dan’s almost right; I’ll ignore the part about dictation!

What I should have said is, women are ‘behind’ 80% of all purchases.  Whilst it may mostly be men painting the walls, you can bet your bottom dollar it’s mostly women choosing the colours!

#5 - By Amanda Vlahakis on May 25th, 2007 at 12:58 PM

That is so true, I bet women are in reality behind more like 95% of purchases because if I think about it when my husband goes to the shops it’s armed with a list I’ve written!

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